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Our Approach

What We Do

Enduring is an investment holding company. We strive to grow companies, partnerships, and people for long term success.  

We focus on investing in small private companies which play to our strengths as proven entrepreneurs and investors. We have a flexible, creative and constructive approach to partnership and a capital base which is aligned with this philosophy. We are most focused on the following types of opportunities:

  • Diamonds in the rough - good business with untapped potential (assets, clients, brand, technology) that a new owner could take to the next level.

  • Generational transitions - strong businesses, often in business services or niche manufacturing, looking for capable, trusted hands to steward the business and legacy forward.

  • Special situations - unique situations (such as carve-outs, stressed sales) where speed and certainty matter.  

Know a business that might be a fit?

(We'll pay you for the intro if it is) 

Our Focus

  • Quality businesses with $0 - $5M+ of owner earnings or cash flow

  • Preference for unique sourcing situations

How We Build

  • Focus on building durable competitive advantage

  • Hold, protect and grow these businesses with a long term perspective

  • Use a prudent amount of or no leverage

  • Disciplined capital allocation, reinvestment and stewardship

  • Use a holding company structure 

How We Support

  • Financial tracking, reporting and insight

  • Technology (when useful)

  • Strategic roadmapping

  • Leadership development (resources, tech tools, best practices, more)

  • Open, regular and collaborative dialogue

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